The same questions. Every idea. Every time.
No clever prompts. No per-idea cherry-picking. A fixed rubric — built from how investors, operators, and post-mortem founders actually evaluate ideas.
What we ask
15 questions across 4 sections. Every validation runs the same wizard. You can mark “I don't know yet” on anything that isn't ready — those gaps surface in the report rather than getting hidden by guesswork.
Idea & offer
What is the idea, in your own words? Who would actually buy it? What specifically would they buy?
Buying motivation & alternatives
Why and when would they buy? What would they do otherwise — competitor, DIY, nothing? What edge do you have?
Distribution & economics
How do buyers find you? How often do they buy? What does it cost to deliver? Will the unit economics work?
Assumptions & validation
What must be true for this to work? What's the biggest risk? What's the smallest test that would prove or break it? What evidence do you already have?
How we score
Four independent dimensions, 0–100, with named bands. Each score has a one-sentence interpretation — no opaque numbers floating in space.
Idea Clarity
Can a stranger understand what you're selling, to whom, and why now?
Commercial Potential
Realistic odds this can support a sustainable business at the scale you're aiming for.
Validation Readiness
How much of what must be true is testable cheaply and quickly?
Evidence Confidence
ConditionalHow much of your case rests on evidence vs. assumption. Only scored when you already have real operational signal — paying customers, paid pre-orders, a live pilot.
Bands
What you get back
A multi-section report, generated in minutes, structured the same way every time.
- Verdict + reasoning
- Four-dimension score gauge + per-dimension interpretation
- A sharper version of your idea (if we see one)
- The customer use-case your answers fit best
- Why it might win · why it might fail
- Strongest parts · weakest parts
- The key assumptions to test
- Named warnings (market saturation, weak differentiation, bad economics, …)
- Concrete validation tests you could run this week
- Next steps to take this week
No personalisation, no flattery, no upsell paths.
The same scoring rubric runs over every idea, including ones the founder loves. If your idea is shaky, the report will say so. If it's good, the report will say which parts are good and which need work. Either way, the next step is concrete.
See the rubric in action
Read a real validation report end-to-end, or stress-test your own idea.